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Market Access 102: Strategic Insights From Local to Global

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Take your market access strategies to the next level with this expert guide to navigating both local and global challenges in the healthcare landscape. 🌍📈

Whether you are navigating regional market challenges or looking to broaden your reach globally, Market Access 102 offers the critical insights and actionable strategies to support your goals in reimbursement, pricing, patient access, and beyond. 🚀

Don't miss out on your essential guide!

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What's Inside:

🌍 Global Market Access Strategies: Uncover how local regulations and global market trends intersect to shape successful access strategies.

📜 Regulatory Insights Across Markets: Explore the complexities of navigating diverse healthcare systems and reimbursement environments in different regions, including Europe, Asia, and Latin America.

🏥 Social Determinants of Health (SDoH): Learn about the pivotal role of SDoH in influencing healthcare access and how patient-centered approaches can improve outcomes.

📊 Case Studies & Real-World Examples: Analyze how leading companies have successfully adapted market access strategies to thrive both locally and globally.

🔮 Emerging Trends & Future Insights: Get ahead with the latest on digital therapeutics, artificial intelligence, and the role of real-world data in shaping the future of market access.

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Our Gift to Fellow Attendees:

Complimentary Expert Level Strategic Planning (2 hrs)

This is 2 hours with our team dedicated to you - we'll get a mutual NDA in place, so we can go through anything you'd like. From these sessions, you can expect to:

  • Experience our 360° Approach firsthand, applied to you
  • Have tangible next steps on any blockers you're experiencing
  • Get a flavor of how our team operates

Inflation Reduction Act

The impact of the IRA has dominated many of our internal conversations and is likely to have a major impact on the healthcare landscape.

Our recent blog post (part of a series) provides an overview and our perspectives. ​

The Kaiser Family Foundation outlines the Medicare drug price negotiation timelines.​

This article discusses the unintended consequences.

Health Equity/Disparities

Health equity is so broad yet so integral to industry – whether it is culturally competent messaging, considering social determinants of health, and so much more.

We've seen firsthand how these initiatives can be a strategic tool to influencing stakeholders - check out our case example in women's health.

Here's an overview + framework  for the epidemiology of care.

This article discusses the effect of race and ethnicity on drug access.

AI Tools in Pharma Marketing

 

We believe AI tools have all the potential of early career teammates and just need the right guidance.

There are new AI tools every day - we found a website to keep you updated.

Speaking of which, here's a review on some of those.

Here is info on the potential of AI in pharmaceutical marketing (opening composed by ChatGPT).

Omnichannel Marketing

Omnichannel is atypical in the market access space, but we love learning and staying current. Here's what we're using to do that.

We found a guide to omnichannel marketing.

Here are 6 key principles to keep in mind for omnichannel marketing. 

Identify the right KPIs and metrics to track the ROI for your omnichannel approaches. 

This questionnaire can help you to define a roadmap.

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